Cour Collaborative, LLC

How to Set Up Facebook Business Manager, Ads, and Pixel

Setting Up Your Facebook Business Manager, Ad Account, & Pixel

How to set up Facebook Business Manager

How to create a Facebook Ad Account

How to add the Facebook Pixel to your website

How to grant permissions to External Partners

First, What's the Difference Between Facebook Business Manager, a Facebook Ad Account, and Facebook pixel?

Facebook Business Manager:

Facebook Business Manager is like a greenhouse for your business’s Facebook and Instagram adventures. It’s a blooming tool that helps you cultivate your online presence by managing your Facebook Pages, Ad Accounts, and other plant-related assets. With Business Manager, you can collaborate with your team, assign plant roles, and access a variety of Facebook marketing tools.

Think of Facebook Business Manager as your secret garden, a place where you can nurture your social media presence, sow the seeds of successful advertising campaigns, and watch your audience bloom with insights.


Ad Account:

An Ad Account is the fertile soil within Facebook Business Manager where businesses sow the seeds of their advertising campaigns on Facebook and Instagram. It’s a greenhouse for your ads, providing the perfect environment for targeting options and campaign settings to thrive.

When it’s time to pollinate your business or showcase your products on Facebook or Instagram, an Ad Account is the plant pot you need to create and manage your ads. It equips you with tools to cultivate your target audience, set your ad budget, and watch your campaigns flourish. An Ad Account is your secret garden gate to reach a specific audience, nurture brand awareness, attract website visitors, and harvest leads and sales.

Think of an Ad Account as the water and sunlight for your advertising dreams on Facebook and Instagram. It allows your captivating ads to blossom and pollinate your target audience with irresistible marketing messages.



The Facebook Pixel is like a sprout of code that takes root in your website’s soil. It’s a plant whisperer that helps you track and measure the actions people take on your website after they interact with your Facebook or Instagram ads. The Pixel gathers data like page views, conversions, and events, providing nourishment to understand the growth of your advertising efforts.

The Pixel works by planting a tiny seed of code on your website, giving Facebook the ability to trace user behavior and actions. For example, it can track when someone makes a purchase, signs up for a newsletter, or adds items to a virtual shopping cart. This vital information helps you cultivate your ads, nurture returning visitors, and comprehend the blooming impact of your Facebook and Instagram advertising.

Think of the Facebook Pixel as your digital gardener. It tends to your website, collecting valuable information about the actions people take, granting you insights into user behavior, and helping you make data-driven marketing decisions.

Overall, Facebook Business Manager, Ad Account, and Pixel are essential tools for businesses to cultivate their social media garden, grow thriving advertising campaigns, and measure the botanical success of their marketing efforts on Facebook and Instagram. Let your online presence bloom and flourish with these green thumbs of digital marketing!

How to Set Up Facebook Business Manager:

  1. Go to the Facebook Business Manager Website

    Open a web browser and visit

  2. Click “Create Account”

    On the Facebook Business Manager homepage, click on the “Create Account” button.

  3. Provide Your Business Details

    Fill in your business name, your name, and your business email address. Then, click “Next.”

  4. Set Up Your Facebook Business Manager Account

    Follow the on-screen instructions to enter your business information, such as the business address and phone number.

  5. Add Your Facebook Page

    If you already have a Facebook Page for your business, select the option to add it to your Business Manager account. Otherwise, you can create a new Facebook Page during the setup process.

  6. Invite People to Access Your Business Manager Account (optional)

    If you want to grant access to team members or external partners, you can invite them by entering their email addresses. However, this step is optional.

  7. Finish the Setup

    Review your information and click on the “Submit” button. You’ve now successfully set up your Facebook Business Manager account.

How to Create a Facebook Ad Account:

  1. Access Your Facebook Business Manager Account

    Log in to your newly planted Facebook Business Manager account.

  2. Navigate to “Business Settings”

    Click on the gear icon in the upper-right corner and select “Business Settings” from the drop-down menu.

  3. Select “Ad Accounts” in the Left-Hand Menu

    In the Business Settings menu, click on “Ad Accounts” in the left-hand column.

  4. Click on “Add” and select “Create a New Ad Account”

    Click on the “Add” button and choose the option to create a new ad account.

  5. Enter your Ad Account Details

    Provide a name for your ad account, select your time zone, and choose your preferred currency. Then, click “Next.”

  6. Set Up Your Payment Method (optional)

    If you’re planning to run paid ads, you can add a payment method during this step. However, if you’re not ready to set up payments at the moment, you can skip this step.

  7. Review and Create Your Ad Account

    Double-check your information, and if everything looks good, click on the “Create Ad Account” button. Your ad account is now set up.

How to Add the Facebook Pixel to Your Website:

  1. Access your Facebook Events Manager

    In your Facebook Business Manager account, click on the “Business Tools” dropdown in the top-left corner and select “Events Manager.”

  2. Set up a Pixel

    Click on “Connect Data Sources” and choose “Web.” Then select “Facebook Pixel” and click on “Connect.”

  3. Choose How to Install the Pixel

    Select the option to “Use an Integration or Tag Manager” if you’re using a content management system (CMS) or a website builder. Follow the provided instructions for your specific platform.

  4. Get the Pixel Code

    Once you’ve chosen your integration option, Facebook will provide you with a pixel code snippet. Copy the code.

  5. Add the Pixel Code to Your Website

    Open your website’s HTML source code using a text editor or the backend of your CMS. Paste the pixel code just before the closing </head> tag.

  6. Verify the Installation

    Go back to the Events Manager in Facebook Business Manager and click on “Aggregated Event Measurement.” If the pixel is installed correctly, it will show as “Active.”

How to Grant Permissions to External Partners:

  1. Access your Facebook Business Manager

    Log in to your Facebook Business Manager account at

  2. Go to Your Business Manager Settings

    Click on the “Business Settings” tab in the top-right corner of the page.

  3. Navigate to “People and Assets”

    In the left-hand menu, click on “People and Assets.”

  4. Choose the Asset You Want to Grant Access To

    Depending on the permissions you want to grant, you can choose “Accounts” for Ad Account access or “Pixels” for Pixel access. Click on the appropriate asset.

  5. Click on “+ Add People”

    In the asset settings, click on the “+ Add” button next to “People.”

  6. Invite the External Partner

    Enter the email address of the external partner you want to grant access to. You can also select a partner from your existing partner list if they are already added.

  7. Choose the Partner’s Role and Access Level

    Select the appropriate role for the partner, such as “Admin,” “Advertiser,” or “Analyst.” This determines the level of access they will have. Make sure to choose a level of access that aligns with the partner’s responsibilities.

  8. Review and Confirm Permissions

    Review the permissions and access you’re granting to the partner. Ensure that you’re comfortable with the level of access you’re providing.

  9. Send the Invitation

    Click on the “Send” button to send the invitation to the external partner.

  10. Partner Accepts the Invitation

    The external partner will receive an email invitation to access your Facebook Business Manager, Ad Account, or Pixel. They need to accept the invitation and follow the instructions to set up their access.

  11. Manage Partner Access

    You can manage the partner’s access and permissions at any time by going back to the “People and Assets” section in your Business Manager settings and selecting the asset you want to modify.

We’re Here to Help

Contact Cour Collaborative with Questions or for Support

If your digital garden needs tending and nurturing, you can call or text us at (512) 703-0773, email us at,  or send us your questions via our Contact Form – we want to lend a hand! 

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