The historic Skylark Lounge boasts true Austin charm thanks to its dive bar ambiance and incredible lineup of legendary acts such as Soul Man Sam and Nakia Reynoso of The Voice.

While named the best bar in Texas by Business Insider, Skylark still needed to boost its weeknight sales.

We worked closely with Skylark staff and local musicians to coordinate themed events including charitable benefits and exclusive holiday performances. To make these events even more alluring, we collaborated with local chefs to develop imaginative bites & specialty cocktails, and enlisted the creative juices of Julie Evans to produce printed and digital flyers. Cour Collaborative also did a social media takeover to bring a fresh voice to Skylark’s promotional outreach.